Building brands and community + influencer marketing that actually works with Dee Murthy | E1740

Dee Murthy joins Jason to discuss the origin of the Group Chat podcast before talking about his new startup, Ghost (1:44). They then delve into fostering a community, staying true to your brand, and more! (30:12)  (0:00) Dee Murthy joins Jason  (1:44) The Origin of Group Chat podcast (11:32) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (13:06) The impact of the Group Chat podcast (18:49) The premise of Ghost (22:57) QuickNode - Get one month free by using code TWIST at https://go.quicknode.com/twist (24:15) Focusing on your customers and raising capital (30:12) Fostering a community (37:26) OpenPhone - Get 20% off your first six months at https://openphone.com/twist (39:00) Understanding your brand’s voice (46:09) Effective influencer marketing  (52:01) More on Ghost   FOLLOW Dee: https://twitter.com/deemurthy FOLLOW Jason: https://linktr.ee/calacanis Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1 FOUNDERS! Subscribe to the Founder University podcast: https://podcasts.apple.com/au/podcast/founder-university/id1648407190