Building Brands in the Creator Economy | Lara Sous | The Marketing Bytes S2E01

We’re live with Episode 1 of The Marketing Bytes with Lara Sous! Season 2 spotlighting Women in Marketing — and what better day to launch than International Women’s Day. Here’s wishing all the incredible women leaders a very Happy Women’s Day. In this episode, Lara shares her honest perspective on what it takes to stand out in a room — especially in industries that are often male-dominated. She talks about the power of storytelling and PR in building strong brands, what marketing to creators really means today, and unpacks the unique dynamics of the Middle Eastern market — along with the unfiltered realities of modern marketing. Plug in. Power up. Press play.