Building Brands on Social with Caio del Manto - Global SVP Creative AOR, Media.Monks

Can a brand be glorified or killed over a Tweet?  Put on your headphones and let's walk through brand building on social media. In this episode, Caio del Manto, Global SVP Creative AOR, Media.Monks breaks down the interactive nature of telling brand stories through action and interaction. As well as the challenge brands face balancing global cultural relevance. Let’s experiment together!