PODCAST · business
Social Innovation Lab
by Media.Monks
If it’s not on social media, did it even happen? Join the conversation on the Social Innovation Lab and eavesdrop on all the secrets involved in creating social media marketing campaigns that truly connect and inspire. From the latest social trends to creative brainstorming and connecting internal capabilities, we talk to the industry’s social-smartest to uncover insights that elevate social campaigns to social experiences. Let’s experiment together. Powered by Media.Monks.
Episodes
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Evolving with your Community on Discord with Werner Iucksch, SVP of Social Media APAC, Media.Monks
Discord is not only for gamers and Web3 enthusiasts, it processes features that allow brands to focus on passion points rather than products to build communities. In this episode, we talked with Media.Monks' SVP of Social Media - APAC, Werner Iucksch about the ins and outs of Discord. Put your...
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The State of Play and the Augmentation of Self with Carla Gatica & Domingo Aguilar Mendiola, Media.Monks
What is play, and why should brands care? In our most recent Social Bite edition, The State of Play and the Augmentation of Self, the Social Innovation Lab explores digital spaces and how they influence users to explore their personal capabilities. For this podcast episode, we brought on two...
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Web3 Opportunities for Fashion & Luxury Brands with Dan Lewis - Strategy Director (FLUX), Media.Monks
Some brands are struggling to see the bigger picture when it comes to the Web3 movement. Put on your headphones and let's explore how brands can unlock this “brand superpower” and utilize Web3 to gain intimate access to their consumers. In this episode, our host Dulce Mattos sits down with Dan...
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[NEW REPORT] The Virtualization Special with Lewis Smithingham & Tim Dillon - Media.Monks
For this episode, Dulce speaks with Lewis Smithingham, SVP of Innovation & Creative Solutions, Media.Monks and Tim Dillon, SVP Real-time & Virtual Worlds, Media.Monks about how digital worlds are changing how we enjoy, consume, and interact with entertainment, and also, what that means for brands...
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Virtual Influencers: A Career Revolution with Amy Luca - SVP Social Americas, Media.Monks
Virtual influencers have caught the spotlight and are making an impression on social media and beyond. Put on your headphones and let's explore the rise of virtual influencers and how they interact with users across the globe on social platforms, including the metaverse. In this episode, Amy…
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Ambitions Brands Should Have When Creating Content with Paulo Yanaguizawa - Regional Editorial Creative Director, Media.Monks
How does a brand's content strategy need to evolve in order to be relevant? Put on your headphones and let's explore the ambitions brands should have when creating content for social. In this episode, Paulo Yanaguizawa, Regional Editorial Creative Director, Media.Monks talks with us about how…
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The Intertwined Worlds of Gaming & Social with Funs Jacobs, Category Lead of Gaming, Media.Monks
Gen-Z spends 68% of their free time inside of video games, this means that understanding the culture of gaming is going to be crucial for every brand out there. In this episode, we talked with Media.Monks' Category Lead - Gaming, Funs Jacobs as he shares light on how Gen-Z and the generations...
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Building Brands on Social with Caio del Manto - Global SVP Creative AOR, Media.Monks
Can a brand be glorified or killed over a Tweet? Put on your headphones and let's walk through brand building on social media. In this episode, Caio del Manto, Global SVP Creative AOR, Media.Monks breaks down the interactive nature of telling brand stories through action and interaction. As well…
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Driving Culture Through Social with Guillermo Rivero - Director, Editorial and Publishing, Netflix Mexico
How does Netflix continue to move culture? For this week’s episode, we brought on Guillermo Rivero, Director, Editorial and Publishing, Netflix Mexico to talk about the success they’ve had driving culture through social. Guillermo walks us through how he approaches balancing the social...
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NFTs and Social with Michael Litman - Senior Director, Web3 & NFT at Media.Monks
NFTs have broken through to the mainstream in a big way. Currently, brands such as Lamborghini, Prada, and Nike are figuring out that NFTs can be seamlessly woven into their marketing strategies and used for brand loyalty. In this episode, Media.Monks' Senior Director, Web3 & NFT, Michael Litman...
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Social Commerce Commences with David Iñiguez Spinola, Daniela González and Asahi Ruiz Jimenez
Social is becoming the entry point for everything we do online. It’s where we get our news, entertainment, communication and now commerce, too.
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The Accelerating Adoption of Live Commerce with Erika Lang - SVP Group Account Director at Media.Monks
US retailers and brands are starting to jump on the live commerce bandwagon. In this episode, Media.Monks SVP, Group Account Director, Erika Lang discusses shifting consumer behaviors, gamification of shopping, and tips on how brands can leverage live commerce as a piece of their overall…
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How To Build a Global Social Ecosystem with Local Relevance with Thomas Dutreive - Global Digital and Social Media Project Manager at Nestlé Nespresso SA
Managing a global social ecosystem is no easy task. With 40+ Instagram accounts, how does Nespresso do it with keeping local relevance in mind? For this episode, we welcomed on Thomas Dutreive, Global Digital and Social Media Project Manager at Nestlé Nespresso SA to offer fresh insights into…
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Making Meaningful Impact with Paid Social in a Privacy-first World with Rhian Ryan - SVP, Paid Social Americas at Media.Monks
With the introduction of new mobile privacy updates, like Apple’s ATT, the paid social landscape is quickly changing. In this privacy-first era, how can social marketers create relevant, personalized ads that resonate with their audiences? In this episode, Media.Monks’ SVP, Paid Social Americas...
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The 2022 Social Trends to Watch with Asahi Ruiz - Head of Social Strategic Planning at Media.Monks
As we kick off a new year, we're taking some time to examine the foundational trends that will shape the social media landscape in 2022. In this episode, Media.Monks Head of Social Strategic Planning Asahi Ruiz breaks down the top five social trends to watch in 2022 from privacy to social…
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Social Media as a Brand Building Exercise with Amy Luca - SVP, Social Americas at Media.Monks
When you think of traditional brand building channels, social media probably isn’t at the top of your list—but it should be. In this episode, Media.Monks’ SVP, Social Americas Amy Luca explains why the next evolution of social media will be focused on brand building. Amy guides us through a...
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Welcome to the New Era of Social Media with Daniela Gonzalez - Head of Social Media Strategy at Media.Monks
Remember when social media was only used to catch up on what our friends and family were up to? Well, those days are behind us—social platforms are changing and so are its users. In this episode, Media.Monks’ Head of Social Media Strategy Daniela Gonzalez deep dives on two of the most important...
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Connecting the Dots of the Consumer Digital Experience with Jouke Vuurmans, Partner & Chief Creative Officer at Media.Monks
We often hear that brands that are on social media need to be a part of the conversation. But what does that exactly mean? In this episode, Media.Monks’ Partner and CCO Jouke Vuurmans discusses how to best tie your social presence together with your brand narrative and full marketing engine. His...
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Decoding Social Signals and Human Behavior with Asahi Ruiz - Head of Social Strategic Planning at Media.Monks
If you think a social planner is a person who schedules social posts, think again. In this episode, Media.Monks’ Head of Social Strategic Planning Asahi Ruiz will explain how his team of social planners finds powerful insights through analysing human behavior and contextual cues, that help in the...
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TikTok’s Secret Sauce with Aga Domagalska - TikTok Strategist at Media.Monks
TikTok recently reached a billion monthly active users, becoming the template for the next era of social media innovation and development. In this episode, Media.Monks’ TikTok expert Aga Domagalska explores the elements that make the platform stand out in the social media crowd. From its unique...
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Why the Future of Social Is in Asia with Werner lucksch, SVP Social APAC at Media.Monks
It’s curious how social media innovation often starts in Asia-Pacific, don’t you think? In this episode, Media.Monks’ SVP of Social in APAC Werner Iucksch joins us directly from Singapore to share his insights about the region’s characteristics, platforms, and behaviors that make it so unique....
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ABOUT THIS SHOW
If it’s not on social media, did it even happen? Join the conversation on the Social Innovation Lab and eavesdrop on all the secrets involved in creating social media marketing campaigns that truly connect and inspire. From the latest social trends to creative brainstorming and connecting internal capabilities, we talk to the industry’s social-smartest to uncover insights that elevate social campaigns to social experiences. Let’s experiment together. Powered by Media.Monks.
HOSTED BY
Media.Monks
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Frequently Asked Questions
How many episodes does Social Innovation Lab have?
Social Innovation Lab currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Social Innovation Lab about?
If it’s not on social media, did it even happen? Join the conversation on the Social Innovation Lab and eavesdrop on all the secrets involved in creating social media marketing campaigns that truly connect and inspire. From the latest social trends to creative brainstorming and connecting internal...
How often does Social Innovation Lab release new episodes?
Social Innovation Lab has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Social Innovation Lab?
You can listen to Social Innovation Lab on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Social Innovation Lab?
Social Innovation Lab is created and hosted by Media.Monks.
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