Building Brands That Last a Lifetime with Edithann Ramey

My guest this week is Edithann Ramey, the Chief Marketing Officer at Six Flags Entertainment, where she oversees marketing strategy, consumer experience, CRM, group sales, and revenue management for North America's largest regional theme and water park company.Before joining Six Flags, Edith Ann was CMO at On the Border, a Mexican casual dining chain where she developed the brand's global marketing strategy, elevating its presence through innovative menu promotions and guest-focused experiences.She also served as Senior Director of Brand Extensions at Topgolf, where she launched and marketed new brand properties including Top Tracer and Swing Suites, achieving double-digit growth for the company. Early in her career, Edith Ann held various roles at Chili's, including VP of Marketing, where she oversaw advertising, promotions, media planning, and PR across the U.S. She has also worked with Brinker International's Maggiano's Little Italy and held marketing positions at Nokia, Yum! Brands, and Cadbury Schweppes, contributing to brand and product innovation efforts.Edith Ann holds a bachelor's degree from the University of Michigan and an MSC in Corporate Communications from Boston University. Originally from Puerto Rico and raised in Mexico City, she now lives in Coppell, Texas with her husband Jason, their teenage twins, and two dogs, Nacho and Lulu.