Building Brands That Win: Jaci Russo on Strategy, Storytelling & Business Growth

In this powerful episode of Millionaire By Morning, host Rashad Thirlkill sits down with Jaci Russo, P.C.M., respected brand strategist, published author, speaker, and the dynamic CEO & Co-Founder of brandRUSSO — to unpack the art and science of building brands that stand the test of time. With a career that launched at Creative Artists Agency (CAA) in Los Angeles, Jaci transformed her passion for storytelling into a thriving career helping businesses craft compelling brand strategies. Over the last 20+ years, she has guided B2B companies in professional services and manufacturing to clarify their brand voice, sharpen their positioning, and drive sustainable growth. As the creator of Brand State U, an innovative branding education platform, and co-host of the He Said, She Said, Razor Branding Podcast, Jaci brings unmatched insight into marketing, leadership, and brand development. In this episode, we discuss: ✔️ How powerful storytelling builds profitable brands ✔️ The biggest branding mistakes entrepreneurs make ✔️ How to position your brand for authority & growth ✔️ Lessons from working with elite brands and executives ✔️ How to scale with strategy, not guesswork Whether you're an entrepreneur, CEO, marketing professional, or business owner, this conversation delivers practical branding strategies you can apply immediately. 🎯 About Our Guest: Jaci Russo, P.C.M. is the CEO and co-founder of brandRUSSO, a strategic branding agency founded in 2001. Alongside her husband and business partner Michael Russo, she leads a firm dedicated to inspiring consumer behavior by changing the brand conversation. A civic leader, mentor, and community advocate, Jaci believes in making a lasting impact both in business and beyond.