Building Brands to Breakthrough | Mandy Waldorf Graham, Ex. Dir. Strategy & Analytics @ Drake Cooper

Want to boost your marketing impact—without overcomplicating it? In this episode of The Incremental Marketer, we’re joined by Mandy Waldorf Graham, Executive Director of Strategy & Analytics at Drake Cooper, to talk about building smarter strategies through creativity, data, and incremental thinking. With 20+ years of experience, Mandy shares how to build trust with clients, align creative with analytics, and why not all metrics are created equal. We also dive into lightweight MMM, cultivating a testing mindset, and what really drives marketing performance. 🎧 Tune in for practical insights whether you’re brand-side, agency-side, or somewhere in between.TIMESTAMPS0:00 The Evolution of Strategy and Analytics 02:54 Integrating Creative and Analytical Approaches 05:59 The Role of Data in Creative Messaging 08:52 Client Case Studies: Data-Driven Success 12:03 Understanding Incrementality in Marketing 14:54 AI's Impact on Strategy and Creativity 15:45 The Future of Data-Driven MarketingABOUT THE CHANNELJoin Slingwave Founder and CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.🎥 Prefer video? Watch every episode on YouTube HERE.CONTACT PAUL on LinkedIn🎙️ Smarter marketing starts here → slingwave.com