Building Brands: Tobi Dahlhaus on engaging audiences in the cycling space

In this conversation, Tobi Dahlhaus shares insights on the cycling industry, focusing on brand visibility, the impact of the content creator economy, and the challenges and opportunities facing the sector. He emphasizes the importance of understanding brand identity and engaging with audiences through innovative strategies. Additionally, he discusses the changing landscape of sponsorship and the need for brands to adapt to new consumer behaviors. Tobi also highlights the significance of daily habits in achieving peak performance, particularly in balancing work and personal life. The Ride To Success Podcast LIVE recording from Rouleur Live This series is a collection of candid interviews with some of the cycling industry's most influential leaders, creators, and innovators. Limited series – 11 episodes   Links to the podcast: Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754 YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA - Social Links to Ride to Success: Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/ Instagram: https://www.instagram.com/_ridetosuccess/ LinkedIn: https://www.linkedin.com/company/ridetosuccess/ - Thanks for listening