Building Brands with Hans Molenkamp

Hans Molenkamp is an expert at marketing and building brands - he's worked with Monster, and CBD MD, he's also an entrepreneur and founder of Crimson Tactical, and CEO of Triumph United. He's had a career that brought him to get involved with MMA on the early end, and has worked with many athletes in the field like Conor McGregor, Kimbo Slice, and Rampage Jackson. He's also worked with so many of the top tier female athletes in UFC - Jessy Jess, Rose Namajunas, Joanna Jedrzejczyk through sponsorships to mentorship. We talk a lot about what it's like working with female athletes from a marketing perspective - it's a master class on branding. What's important, what's not, and why authenticity and performance is always the most important.     FOLLOW HANS ON IG   @hansmolenkamp @crimsontactical @triumphunited     FORMULA   Have you ever wanted to try Nootropics but didn't know what brands are effective, or trustworthy? Try Formula. Customizable nootropics for every one and every need. Use code ERIN for 15% off. www.findmyformula.com     PATREON   Support the podcast on Patreon at patreon.com/erindarling for bonus episodes, behind the scenes content and a monthly digital photo set!     MERCH   Hot Pizza Ass shirts still available for a limited time here! Use code ERIN for 10% off. Almost SOLD OUT!