Building brands with purpose, on purpose (with Paul Spiers)

In this episode of Shift - I chat with Paul Spiers - founder of The New P&L Brand Purpose Institute & host of ‘The New P&L – Principles & Leadership in Business’ podcast series. We discussed how business leaders, employees and entrepreneurs can build brands with purpose, on purpose.     About Paul: Founder of The New P&L® Brand Purpose Institute and host of the internationally respected business podcast series, The New P&L® – Principles & Leadership in Business, Paul is focused on helping leaders to solve one of the today’s big business challenges: how to rediscover and re-engage their Purpose in their business, then use it to underpin and drive its commercial, strategic and operational arteries - the critical cornerstones of any successful business.  A respected thought leader and advocate for a ‘New P&L’ for Business – one based on Principles & Leadership not just Profit & Loss, Paul is on a global mission to rid businesses of their ‘vinyl values’ – empty slogans, propositions and statements that are as thin as the office walls they so often reside on, and replace them with an intentional commitment to authentic and principled leadership and purpose-led business; to inspire leaders, engage employees and ignite innovation and growth. Paul is a naturally creative storyteller and a highly engaging, thoughtful and inspiring speaker, panel moderator and roundtable facilitator. His keynotes are filled with insightful and thought-provoking observations and offer practical examples of how to apply the true power of purpose, creativity, principles and leadership in business.   Three core areas of expertise:   • A ‘New P&L’ for business – Principles & Leadership   • Building a Brand with Purpose, On Purpose   • Commercial Creativity   Website: https://www.principlesandleadership.com/ Podcast: The New P&L – Principles & Leadership in Business: https://podfollow.com/1484290569 Subscribe: https://lnkd.in/dXV2RSkLinkedIn page: https://www.linkedin.com/company/principlesandleadership/ Twitter: @TheNewPandL  Insta: @principlesandleadership   About your host:  Elena Agaragimova is the co-founder of Bessern (https://www.bessern.co/) 👉 We help people in corporations 🧑‍💼 to be more resilient and equipped with the skills that matters to thrive and be at their best at work. Bloom Youth (https://www.bessern.co/bloom-youth) 👉 We help students 🧑‍🎓 to get prepared for the future of work through our Bloom Youth Bootcamps - Bloom Youth is the first MENA Future of Education platform made for students to accelerate their talents.   Learn more about Elena: https://linktr.ee/ElenaAgar   Connect with Elena on LinkedIn: https://www.linkedin.com/in/elenaagaragimova/   Twitter: https://twitter.com/elenaagaragi  Instagram: https://www.instagram.com/elenaagaragimova/   Facebook: https://www.facebook.com/elenaagaragimova   YouTube: https://www.youtube.com/channel/UCX-tUIvseCy5SKgzkZuXv7Q?view_as=subscriber