Building brands with purpose with Joanne Mercer

In this episode of Retail Therapy, we're joined by Joanne Mercer, a distinguished entrepreneur and the current Managing Director of Matilda Life. With an impressive career that includes senior roles at Myer and founding the premium footwear brand Jo Mercer as well as the lifestyle retailer Matilda Life, Joanne has consistently demonstrated her expertise in building successful businesses from the ground up.   Tune in as Joanne shares her invaluable insights on the challenges and triumphs of entrepreneurship, offering listeners a unique perspective on what it takes to lead and grow a brand in today's competitive market. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply passionate about retail, this episode is packed with wisdom and inspiration you won't want to miss.   This episode explores: Jo's inspiring retail journey, including influential roles at Myer Founding Jo Mercer and overcoming challenges in building a brand Leading Matilda Life with a focus on sustainability and ethical practices Matilda Life's strategies for maintaining a sustainable edge Emerging retail trends and adapting to stay relevant The role of customer feedback in shaping retail leadership decisions Jo's future goals for Matilda Life Advice for aspiring leaders and entrepreneurs To learn more about what we do at the ARA, head to retail.org.au.   ABOUT THE ARA: The Australian Retailers Association is the oldest, largest and most diverse national retail body. We represent a $420 billion sector that employs more than 1.4 million Australians and is the largest private sector employer in the country. As Australia’s peak retail body, representing more than 120,000 retail shop fronts and online stores, the ARA informs, advocates, educates, protects and unifies our independent, national and international retail community.