Pedro Conrade, Neon: How to Build a $1B Neobank in Brazil

Pedro Conrade is the founder of Neon — a $1B run-rate Brazilian neobank that serves millions of underbanked Brazilians and has raised $924M from General Atlantic, BBVA, BlackRock, and PayPal. In this TJC Originals episode, Pedro shares how he survived the 72-hour crisis that almost killed Neon in 2018, how engagement data beats credit scoring, and the fundraising playbook behind a decade of capital efficiency.We cover how to build a profitable neobank in an emerging market and why serving the underbanked is a better business than it looks, why engagement data beats credit scoring and what that means for fintech underwriting at scale, the 72-hour crisis that almost ended Neon and the real-time decisions Pedro made to save it, how Neon uses AI agents to handle collections, compliance, and customer support and what that means for headcount at scale, the fundraising playbook behind $924M raised from General Atlantic, BBVA, BlackRock, and PayPal, and why M&A destroys more value than it creates — and when it actually makes sense for a startup.Pedro also shares why the constraints of serving Brazil’s underbanked population made efficiency non-negotiable, and why that same constraint became Neon’s most durable advantage.Subscribe to The J Curve Insider newsletter for deeper insights and follow Olga on LinkedIn and Instagram.