Building Breakout Brands: How Erica Groussman, Founder of TRUBAR Is Redefining Consumer Growth

What does it take to build brands that actually break through?In this episode of LegendsNLeaders, we sit down with Erica Groussman, Founder & CEO of TRUBAR, to unpack how modern consumer brands are built, scaled, and positioned to win.From identifying white space to launching and growing standout products, Erica shares the playbook behind creating brands that resonate in today’s crowded market.We dive into:What makes a brand stand out todayHow to go from idea to scalable consumer businessThe role of storytelling, positioning, and distributionLessons from building a high-growth brandIf you’re building in consumer, brand, or retail—this episode gives you a front-row seat to how it’s really done.