Building Bridges Between Agencies and Brands

In this episode, Chris Kemp reflects on his 20-year journey in business development and the founding of Ingenuity, the agency–brand connector he launched at just 25. He shares how early challenges shaped the company’s growth and how strategic acquisitions helped diversify and strengthen its offer. Chris explores the evolution of pitching culture, highlighting the enduring role of creativity, personal relationships, and innovative tactics such as events and PR. He stresses the importance of tailoring approaches to each agency and brand, staying adaptable in a shifting marketing landscape, and building resilience through continuous learning. Looking ahead, Chris discusses Ingenuity’s future ambitions, from potential expansion to leveraging AI and new technologies to maintain a competitive edge. This conversation offers both inspiration and practical lessons from one of the sector’s most experienced business development leaders. https://ingenuitylondon.com/