Building BRITE Futures in Clean Energy Ft. Manoj Jhaveri (BRITE Energy Innovators)

On this episode of Marketing Moves, we sat down with Manoj Jhaveri, Innovation Services Director at BRITE Energy Innovators. Manoj shares his journey from engineering and entrepreneurship to empowering over 130 clean energy startups across the Midwest. He breaks down how BRITE functions more like an energy-focused startup ecosystem than a traditional incubator, and how programs like their CXO Network are helping founders level up. Manoj also unpacks the real differences between building software and hard tech, from longer timelines to bigger funding gaps—and why communication, coachability, and founder wellness are critical to bridging the “valley of death” in energy innovation.