Building BSA from Zero w/ Ryan Richardson and Steve Chan: The Learning Lever | Ep 4

In this episode, Ryan sits down with Steve Chan — Rise Sports Collective co-founder and former 49ers Business Strategy & Analytics leader — to break down how modern teams use data (and storytelling) to level up revenue, operations, and the fan experience. Together, they cover: The advantage of coming into sports from “outside industries” — and how it brings fresh best practices into teams How the 49ers helped pioneer what’s now a standard BSA function across pro sports Why the real job isn’t just building models — it’s getting stakeholders to understand, trust, and adopt the insights The “Executive Huddle” at Levi’s Stadium: a real-time analytics room tracking entry scans, F&B/retail, and fan satisfaction to fix issues during the event What great on-the-job training looks like (and how RISE courses replicate the “playbook + context” effect) A fun learning takeaway from Breaking Bad: skills + context = real impact (and momentum) If you work on the business side of sports — analytics, ticketing, marketing, premium, or operations — this episode is a practical look at how teams actually turn data into action. About RISE: Rise Sports Collective is an innovative EdTech startup dedicated to revolutionizing the Business of Sports. We empower professionals with our cutting edge curriculum, built by operating experts, designed to impart the essential skills, knowledge, and context needed to excel in the dynamic world of the Business of Sports.   Resources & Helpful Links: Check Out Our Curriculum: https://www.risesportscollective.com/professionals