Building Business Development Through Valuable Content with Wendy McDougall

In the latest episode of the Recruitment Leadership Podcast, your host, Alison Humphries is joined by Wendy McDougall, CEO of Firefish.   Business development is a big theme for recruiters at the moment, and many are struggling with this skill that has in recent years, become fundamental to the success or a recruiter.   In this episode, Wendy sits down with Alison to share her top tips when it comes to business development, drawing on her experiences both as a recruitment business owner, and as the CEO of Firefish, an all-in-one CRM, ATS and marketing tool.   Wendy explains why content is king when it comes to building relationships and generating leads over time, as well as sharing her advice to early stage recruiters and insights on measuring the impact of content.   Wendy and Alison also discuss some pearls of wisdom on automation, AI, personas and segmentation which can take your content to the next level 🚀   Timestamped Guide:   00:50 - Introduction to Wendy   01:11 - What do you think has brought about the change in the market that has made BD so important?   06:24 - What are your guiding beliefs about content, what works for you and what would work for recruiters?   11:24 - When your team produce content, are there any sort of guidelines that you ask them to observe about the what's actually in the messaging?   15:30 - How do you measure the impact of your content?   18:18 - Do you have any advice about customer personas and segmenting data   21:26 - Can you identify anything else that you would advise listeners to avoid doing in their sales and marketing process?   34:30 - Are there any trends or tips when it comes to business development efforts?   26:56 - What marketing do you think an early stage recruitment business should be doing from the start? Connect with Wendy on LinkedIn or visit Firefish’s website.   Interested in speaking to Alison about your business strategy?  Get in touch, today!   💬 [email protected]