Building Business Impact: Paige Walker on How Social Listening is Transforming Brand Strategies at The Hershey Company

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers delves into Paige Walker's journey and the evolution of her role, from a social media engagement specialist to a leader in social intelligence at The Hershey Company. Paige reveals how she harnesses social media's unfiltered consumer feedback, leveraging AI and machine learning to tackle large datasets, and shares compelling examples of her work, including saving the beloved Hershey Kisses Christmas bells commercial from a controversial change through strategic social listening.