Building Buzz, Content Creation and Connecting Readers with Kate Molyneux from Bloomsbury Publishing

What happens when a love of books meets the power of digital marketing? In this episode, we speak to Kate Molyneux, Senior Digital Marketing Manager at Bloomsbury Publishing, whose journey from receptionist to leading award-winning campaigns is as inspiring as it is insightful. Kate shares how she’s helped shape the online presence of bestselling Children’s and YA titles, built a global community through the Bloomsbury Creator Circle, and created immersive experiences for superfans and influencers alike. We dive into the rise of BookTok, the impact of content creators, and what it really takes to build buzz around books in a fast-moving digital world. Whether you're a reader, marketer, or aspiring publisher, this episode is packed with fresh ideas and behind-the-scenes gems.BookMachine Creative AgencyMarketing for the Publishing and Learning sectors. Your campaigns sorted from strategy to execution. BookMachine CampusFind the knowledge, inspiration and connections to thrive in the publishing world.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below:BookMachine Creative AgencyBookMachine CAMPUS Live and Digital Publishing EventsThe BookMachine BlogFollow us on social media:Twitter (X) InstagramLinkedIn (Agency Page)LinkedIn (Community Page)