Building Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros

What does it look like when a creative director is also a former student? Luis Landeros brings that full-circle perspective to his work at Arizona Western College, and it shows.We talked about:Why stock photos kill authenticity and how real images connect better with communityHow one unplanned photo shoot turned into a national Paragon AwardThe power of being a real-world practitioner in the classroom (Luis also teaches design)Building creative confidence by failing fast and doing the work anywayHow AWC’s team builds momentum by sharing feedback, wins, and work in progressHe also dropped this quote that stuck with me:“Creativity is not taught. It’s provoked.”Luis is the kind of creator who steps up, even when it’s uncomfortable. If you work in higher ed marketing, especially at a small or scrappy institution, this conversation is worth your time.▶️ Listen to the full episode.Follow Luis on LinkedIn for more real-world design insights.Follow and subscribe to The Education Marketing Leader for more conversations like this one.#HigherEdMarketing #EducationMarketingLeader #NCMPR #CommunityColleges #AuthenticContent #CreativeLeadership #VisualStorytelling