Building Capabilities Through Internal Contests and AI Transformation

This analyzes how organizations cultivate specialized capabilities to foster long-term growth and customer value. It highlights Don Quijote, which uses internal display competitions to refine its signature "compressed display" technique and motivate frontline staff through healthy competition. Complementing this, the example of Hottolink demonstrates a structured approach to integrating artificial intelligence by following a rigorous eight-step transformation process. By empowering employees with autonomy and modern tools, both companies transform routine operations into competitive advantages. Both the cases suggest that sustained success stems from a leadership-driven culture that prioritizes continuous learning and the systemic sharing of expertise.