Building Cash Flow over Profits as a Wealthy Woman

Jen welcomes back fan-favorite and personal fractional CFO, Christine from Good Measure Finance, for a refreshingly honest, deeply empowering conversation about real financial leadership as an entrepreneur. Together, they demystify cash flow, debt, scaling, and why knowing your numbers is the most loving thing you can do for your business and your nervous system.Whether you’re scaling past six figures or still avoiding your bank balance, this episode will meet you with grace and equip you with the insight you need to take powerful, grounded steps forward.IN THIS CONVERSATION, YOU’LL HEAR:Why profit doesn’t equal cash (and what actually does)How to make strategic investments without overspending on projected incomeChristine’s honest take on debt, scaling, and spending in uncertain economiesWhat it really means to be an empowered, wealthy woman in businessThe three biggest financial mistakes entrepreneurs are making right nowWhy pairing energetics + financial literacy is the new leadershipConnect with Christine:Follow Christine on Instagram: @goodmeasurefinanceConnect with Jen:Read Magazine here: @iconicmagazine__Business Mentorship here: @becomingiconicWatch here: @theiconicmagazineAll resources: becomingiconic.co