Building Cervelo with Entrepeneur Gerard Vroomen

Cervelo founder Gerard Vroomen is an entrepreneur and an engineer. When I asked Gerard if he is more entrepeneur or engineer, his answer was YES.It was truly amazing to talk with Gerard and hear about his journey from student to building one of the most important bicycle brands in the world.During the conversation, you really get a sense of his firsthand experience.He shared how they gained traction with high-performance triathlon bikes and how, through innovation, tenacity, and hard work, they made significant inroads into the challenging North American market.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter