Building Commando Spirit: Creating a Challenger Brand in the Drinks Industry

🎙️ Coming This Friday | Episode 9What do you do after spending 37 years as a Royal Marine?For Rory Copinger-Symes, the answer wasn't consulting, retirement or the corporate world.Instead, he launched Commando Spirit.In this week's episode of The Drinks Entrepreneur Podcast, Rory shares the remarkable journey from military service to building an award-winning spirits brand inspired by the values, traditions and ethos of the Commandos.🥃 How a whisky blending session in Scotland changed everything🏄 Living in Hawaii before retirement and discovering a new purpose🚀 Launching a spirits brand with no previous drinks industry experience⚔️ Navigating trademark battles, business setbacks and industry challenges🍸 Creating unique products inspired by Dartmoor and Commando training📈 Growing a premium brand through authenticity, community and storytelling❤️ Supporting military charities through the businessOne comment from Rory really stood out:"I had no business plan. I had no idea what I was doing. I just had an idea and decided to make it happen."A fascinating conversation about entrepreneurship, resilience, brand building and finding a new mission after a lifetime of service.🎧 Episode 9 launches Friday.#DrinksEntrepreneurPodcast #CommandoSpirit #Entrepreneurship #RoyalMarines #FounderStory #DrinksIndustry #Whisky #Gin #Rum #BrandBuilding #PremiumSpirits #BusinessGrowth #VeteranOwned #CraftSpirits #DrinksEntrepreneur Hosted on Acast. See acast.com/privacy for more information.