Building Communities: How Young People and Brands are Thriving in Roblox | Laura Higgins

In this episode of Squeezing the Juice, we delve into the world of Roblox with Laura Higgins, a leading voice in digital civility and the senior director of community safety and civility at Roblox. Laura unveils how Roblox is more than a gaming platform; it's a vibrant community where young people and brands alike find a canvas for creativity, learning, and connection. Through her insights, we explore the platform's role as a digital sanctuary for over 71.5 million daily users, where the boundaries between play, education, and social interaction merge to foster an environment of growth and engagement. As we navigate the dynamic landscape of Roblox, Laura highlights the evolving relationship between brands and the platform's diverse community. With the demographic shift towards an older audience, brands are discovering innovative avenues to connect with engaged, creative individuals. This episode offers a unique perspective on how Roblox is shaping the future of digital engagement and community building, making it a must-listen for those intrigued by the intersection of technology, culture, and marketing in the digital age. CONNECT WITH LAURA 📕 Whitepaper: Creating a Positive Foundation for Greater Civility in Online Spaces - https://digitalwellnesslab.org/reports/creating-a-positive-foundation-for-greater-civility-in-online-spaces/ 💻 Roblox Safety & Civility - https://corp.roblox.com/safety-civility-resources/ 👥 Linkedin - https://www.linkedin.com/in/laurahiggins1/ CONNECT WITH JUICE IMMERSIVE 💻 Website - https://juiceimmersive.com 👥 Linkedin - https://www.linkedin.com/company/juice-immersive 🎥 YouTube Channel - https://www.youtube.com/@juiceimmersive3592 🐦 X - https://twitter.com/juiceimmersive 📸 Instagram - https://www.instagram.com/juiceimmersive CREDITS Host: Owen Cotterell - https://www.linkedin.com/in/owencotterell Producer: Jon Bradley - https://www.linkedin.com/in/jonpaulbradley Music: Dom Champion - https://www.linkedin.com/in/dominic-champion-865750b9