Building Community and Retention In Fitness

What this episode covers

Today's guest is Rick Mayo, CEO of Alloy Personal Training. This episode unpacks the brand model's distinctive strategy in the fitness world, how they reach their target demographic, their marketing journey evolution, and how they've fostered a thriving and inclusive community. We'll also highlight the critical role empathy plays in their customer care, revealing best practices and how to achieve impressive growth by prioritizing personal connections and unwavering integrity.

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Frequently Asked Questions

How long is this episode of Dynamic Disruption?

This episode is 20 minutes long.

When was this Dynamic Disruption episode published?

This episode was published on May 29, 2025.

What is this episode about?

Today's guest is Rick Mayo, CEO of Alloy Personal Training. This episode unpacks the brand model's distinctive strategy in the fitness world, how they reach their target demographic, their marketing journey evolution, and how they've fostered a...

Can I download this Dynamic Disruption episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.