EPISODE · Apr 30, 2026 · 34 MIN
Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral
from Social Goals: Social media strategy for small businesses
I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on social media. Kalin has built Sweetwater Floral to over 46K Instagram followers and her personal brand, Kalin Sheick to 27K+ through 12 years of consistent, authentic storytelling. And she's here to share exactly how she did it (and what she'd do differently).In this episode, we talk about:🌸 How to set real boundaries around your phone, your clients, and your time🌸 The story behind "clinks" and how an accidental Instagram Stories habit helped build her community🌸 Why consistency beats virality every single time🌸 The behind-the-scenes of her move to Substack and why she's finally monetizing her writing🌸 How to share authentically online while still keeping your private life privateResources & Links Mentioned:Follow Sweetwater Floral on Instagram: @sweetwaterfloralFollow Kalin Sheick on Instagram: @kalinsheickConnect with Kalin on Substack: Lucky Girl: Essays for Women Doing Great, MostlyJoin the (free!) Lucky Girl Book Club: https://kalinsheick.com/bookclubRot Stop app: https://www.rotstop.app/Foqos app: https://www.foqos.app/Opal app: https://opalapp.com/Don't forget to subscribe and rate 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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Building Community, Being Consistent, and Bricking our Phones with Kalin Sheick of Sweetwater Floral
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