Building Community Through Challenges
“Our community experience tripled our customer lifetime value”
Episode 393 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, Alicia Reynoso, titled "Building Community Through Challenges" was published on February 22, 2022 and runs 43 minutes.
February 22, 2022 ·43m · The Unofficial Shopify Podcast
Summary
“Our community experience tripled our customer lifetime value”
Episode Description
Alicia Reynoso began selling online 7 years ago and has since built and exited an 8-figure brand on Amazon and Shopify.
It wasn't until she launched her free 60 Day Challenge that she was able to grow a hyper engaged community around her brand. With this challenge and community of super fans, Alicia was able to scale their business, increase their customer lifetime value, generate an endless amount of UGC and differentiate themselves from the competition.
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