Building Community Through Comics
from Tell Me Something Good About Retail Hosted by Bob Phibbs, The Retail Doc
Guest: Paul Landry, Co-owner of Crossover Comics (Montreal) Location: 3560 Notre Dame West, Montreal (St. Henry neighborhood) Key Discussion Points: - Store founded in 2012 by high school friends combining library technology, retail, and comic shop experience - Mission to change comic store reputation from intimidating/judgmental to welcoming - Uses technology for inventory/loyalty programs, ahead of industry curve - Focuses on building community through book clubs, events, and an inclusive atmosphere - Approach to customer service: emphasizes personal taste over "good/bad" judgments - Marvel movies' limited impact on comic sales; the importance of customer retention - Social media strategy highlighting staff expertise and customer pride - Growth plans focused on revenue per square foot and partnerships with schools/libraries Notable Quotes: "You have to be as passionate about running a business as you are about the product." - Paul Landry "Time moves differently... the way that I mark the passing of time is more the lives of my customers." - Paul Landry Store Philosophy: Emphasizes creating a welcoming environment, avoiding gatekeeping, and supporting diverse interests in comics and gaming culture. Staff trained to focus on customer experience over product criticism.
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