Building community through content creators

In this episode of The Business of Games: EU Sessions, Nathan, Director of BD EMEA, interviews Timo Verschueren, co-founder of BlackSoup marketing agency and Mostly Games development studio. The conversation delves into community building for games, how influencer marketing has evolved over the past decade, and advice for self-publishing developers, including the importance of community feedback, strategic platform engagement, and creativity in campaigns. Verschueren shares examples of successful campaigns, such as "Fragging for Charity" for Valorant and an immersive experience for Ad Infinitum, emphasizing the value of making content better for creators.For more insights and resources, visit xsolla.com/podcast. Want to join the conversation? Follow and comment on our LinkedIn page at The Business of Games Podcast. That’s where we’ll be sharing updates, highlights, and continuing the discussion. And don’t forget to subscribe, rate, review, and share the podcast with friends who want to learn more about the business of games.