Building Community Through Listening: A Conversation with Alisha Zellner

Episode Summary:In this episode of Cycling Culture Club Connections, Miles speaks with Alisha Zellner, Community Specialist at SRAM and the driving force behind its global community programme.Alisha shares her journey from mental health and law enforcement into the cycling industry, and how her lived experiences shaped a programme designed to support underrepresented communities in cycling. From her research into systemic barriers, to leading initiatives that create real access and opportunity, this is a conversation about listening, trust, and building something that truly reflects the people it serves.They also explore the power of the bike as a space for healing, connection, and change, and why community work must start with those closest to it.Key Topics:The SRAM Community Programme and how it worksBuilding community led initiatives through listening and trustBarriers to cycling and representation in the sportFrom law enforcement to the cycling industryBike Ride for Black Lives and the role of cycling in healingCreating sustainable change through community partnerships