Building confidence during agency-wide change - with Chris Jones

How do you transform an established agency without losing the people who made it successful in the first place?Chris Jones is CEO of Space & Time, the growth marketing agency he acquired through a management buyout in 2018. Since then, he’s led the business through a major repositioning to focus on commercial growth, innovation and long-term client impact.In this episode, Chris shares how he:Protected the agency’s strongest qualities while redesigning how the business delivers value to clientsReframed client conversations around revenue, business outcomes and commercial impact rather than marketing metricsDeveloped a 10-year AI vision centred on amplifying human talent rather than replacing it, helping drive adoption across the businessBuilt an innovation culture by giving employees the confidence to experiment with AI and lead new initiativesCreated an internal ‘Netflix-style’ learning platform where teams share innovations, experiments and lessons across the agencyHelped sceptical employees embrace major change through direct conversations, transparency and relentless communicationChris offers a practical perspective on agency transformation, showing that change is rarely about processes alone. It comes from creating clarity, communicating consistently and helping people build confidence in the journey ahead.