Building Credibility in the AI Era: Strategies for B2B Tech with Josh Inglis

Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. Key Takeaways:- Building B2B credibility- The Trust Engine Framework - Crafting quality thought leadershipEpisode Timeline:1:25Josh's journey from trading floors to PR4:00The steps to finding your unique talents4:45What's happening at Propllr?5:50Understanding deep tech7:24Two levels of B2B technology8:00The Trust Engine Framework for building credibility9:30Why is credibility so important in the AI era?11:40Setting yourself apart in the world of AI13:30The importance of Josh's long-form content team16:35Why is community important when building credibility?18:50How does Propllr maximize AI search21:30How SEO changes will shift business dynamics23:45Josh's thought leadership philosophyThis episode’s guest:• Josh Inglis on LinkedIn • Email: [email protected] and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.