Building Cross-Chain DeFi Beyond the Hype w/ Shaun Janse van Vuuren, ChainFlip

Shaun van Vuuren, Head of Marketing and Comms at ChainFlip, breaks down how they're building cross-chain DeFi beyond the hype - native Bitcoin ⇄ ETH⇄ Solana swaps with no bridges or wrapped tokens.  As the space matures, ChainFlip shifted from narrative-driven marketing to product-led growth, focusing on user retention over vanity metrics.  Sean explains their multi-chain user segmentation strategy, how the $FLIP token secures the network while driving community engagement, and shares real tactics for building trust through transparency in DeFi's interoperability future.—00:00 Introduction and Welcome 01:22 This or That Icebreaker 03:02 User Retention > TOFU Campaigns 05:24 Understanding ChainFlip's Role in the Ecosystem 11:08 User Segmentation and Market Insights 16:39 Interoperability and Its Importance 23:07 Marketing Strategies at ChainFlip 28:44 The Role of the Token in ChainFlip's Strategy 32:45 Final Thoughts and Future Directions—EPISODE LINKS:• Shaun Janse van Vuuren on X: https://x.com/bento_shaun • Chainflip website: https://chainflip.io/ • Chainflip on X: https://x.com/ChainflipABOUT THE OGC PODCAST:The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing tactical strategies and frameworks driving real results in web3.CONNECT WITH NORMAN: • X: https://x.com/normanwiese  • LinkedIn: https://www.linkedin.com/in/normanwiese/ • Onchain Growth Club: https://x.com/onchaingrowthSUBSCRIBE & REVIEW:• Spotify: https://open.spotify.com/show/40h808B...  • Apple Podcasts: https://podcasts.apple.com/podcast/id... • YouTube: https://www.youtube.com/@onchaingrowth