Building Crypto's 100-Person Superagency w/ Danny Gazit, Hype

The crypto market moves fast. Metas change weekly. One day it's DeFi, the next it's meme coins, then AI agents. How do you build a sustainable marketing business in this chaos?Danny Gazit, CEO of Hype, has been navigating crypto marketing since 2017. From ICO boom to NFT mania to AI meta, Hype has scaled to 100+ people while most agencies didn't survive a single cycle.In this episode, we dive deep into the business of crypto marketing - the behind-the-scenes of running an agency, how to structure teams, what clients actually want, and why most projects fail at staying relevant.TIMESTAMPS: 1:07 Introduction and Welcome8:00 Navigating Volatility as a Business Leader11:00 Scaling Challenges and Structure Pivots18:45 Top Marketing Objectives Clients Actually Want21:14 Marketing in Crypto vs Traditional Marketing23:12 Crypto Native vs Mainstream Audiences24:05 TikTok Experiments: Case Study Deep Dive28:33 Marketing Metas: The Loaded Question35:52 Market Outlook and Marketing in Downturns41:00 Conclusion and Where to Find HypeABOUT THE OGC PODCAST:The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with founders, growth leaders, and crypto marketers sharing strategies and frameworks driving real results in web3.CONNECT WITH DANNY:X: https://x.com/0xDannyHype Hype X : https://x.com/HypePartners Website: https://hy.peCONNECT WITH NORMAN:• X: https://x.com/normanwiese • Linkedin: https://www.linkedin.com/in/normanwiese • Onchain Growth Club: https://x.com/onchaingrowthSUBSCRIBE & REVIEW:• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52?si=a4249f90aff3425b • Apple Podcasts: https://podcasts.apple.com/de/podcast/onchain-growth-club-crypto-web3-growth-talks/id1833519944 • Youtube: https://www.youtube.com/@onchaingrowth