Building Culture, Not Just Business: How Mert McNaughton Created a Movement

In Part 3 of her powerful Soul Talks interview, Mert McNaughton opens up about the deeper layers of her path to building one of the most inclusive and dynamic salons in Birmingham, Alabama. Host Theresa Bruno invites Mert to reflect on the challenges she’s faced behind the scenes: navigating her healing journey, the emotional and financial strain of owning a business through the COVID shutdown, and the quiet strength it takes to keep showing up. They talk about: How she built a business culture around compassion, hard work, and authenticity How she encourages her team to: "Secure the bag” What advice she would give a young woman with a big vision This episode is a story of transformation told with heart, and it’s a must-watch for anyone trying to lead with love while building something new. “You don’t know what you don’t know. But you keep showing up.” “Boundaries aren’t bad. They create kindness.” Take care and take hope.Connect with us: The Soul Talks website: https://www.soultalkswiththeresa.com/ Get your copy of "He's Not Coming Back": https://bit.ly/40qGX6YConnect with our guest: Follow Mert: @asmertshouldbe on Instagram & TikTok Forecast Salon: https://www.forecastsalon.com/