Building Curated Ecommerce Experiences That Drive Website Conversions | Shivani Airi from AltVibes

Shivani Airi, Chief Strategist at AltVibes, joins Pathmonk Presents to share how curated ecommerce experiences can dramatically improve website conversions. AltVibes operates at the intersection of experiential luxury and ecommerce, bringing globally sourced homeware, coffee, wine, and kitchen products to Indian consumers. In this episode, Shivani explains how intentional curation reduces choice paralysis, why website structure matters more than endless product listings, and how tools like behavioral analytics inform smarter merchandising decisions. She also breaks down how performance marketing, word of mouth, and customer trust work together to drive sustainable growth. This conversation offers practical insights for marketers and founders looking to improve conversion rates through smarter UX, data driven decisions, and meaningful customer experiences.