Building Customer Relationships in the Age of AI (with Klaviyo’s Jake Cohen)

What separates a brand that feels like it gets you from one that just feels creepy? According to Jake Cohen, VP at Klaviyo, it's not the AI model — it's the context you give it.In this episode of Talkin' Too Loud, Jake breaks down how leading brands are using AI agents to create genuinely helpful, human-feeling customer experiences at scale. We get into the mechanics of LLMs (without the jargon), why most automations are built backwards, and what the best marketers understand about human nature that the rest miss.In this episode:Why context management is the most underrated skill in AI marketingThe difference between "pull" and "push" experiences — and why that distinction changes everythingWhat a great in-store conversation has to do with your email automationsHow B2C CRM is about to reshape the way B2B brands think about their customersJake's essential reading list for marketers navigating the AI eraWhether you're building automations in Klaviyo, experimenting with AI agents, or just trying to make your brand communications feel less robotic — this one's worth your time.Links to Learn More: Follow Jake Cohen on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify