Building Differentiated Patient Experiences | Kerem Ozkay, COO and Ayo Omojola CPO, Carbon Health

In this episode of Ops I Did It Again, Kerem Ozkay (Chief Operating Officer) and Ayo Omojola (Chief Product Officer) from Carbon Health join the thinksquad aka Danielle and Nikhil, to discuss how they designed and deployed product solutions. They breakdown real examples of AI tools to enhance operations, strategies for patient care, and unique top of funnel marketing approaches. Later in the episode, Ayo shares a behind the scenes view at Carbon’s home grown EHR - it’s best viewed on YouTube so you can all the magic.This episode is sponsored by Out of Pocket, because no one is prouder than us than us: https://www.outofpocket.health/To register for the upcoming Healthcare Call Center 101 crash course course visit: https://www.outofpocket.health/courses/how-to-build-a-healthcare-call-center; Use code: ANSWERS for $100 off; Next cohort starts 4/16- 5/2To register for the upcoming Healthcare 101 crash course course visit: https://www.outofpocket.health/courses/healthcare-101-crash-course; Use code: IBELIEVEINME for $100 off; Next cohort starts 4/23-5/9Hosts:Nikhil Krishnan (twitter: https://twitter.com/nikillinit)Danielle Poreh (https://www.linkedin.com/in/danielleporeh/)Guests:Kerem Ozkay (https://www.linkedin.com/in/keremozkay/)Ayo Omojola (https://www.linkedin.com/in/omojola/) TIMESTAMPS(00:00) Introduction(01:43) 4 levers for tech-enabled healthcare(03:03) Running patient acquisition, operations, and marketing(09:34) SEO strategy and AI integration(15:36) Courses by Out Of Pocket!(17:11) The experience of scheduling(28:04) Performance metrics and feedback loops(29:54) Being 2x better at one thing vs 10x better at everything(33:53) Understanding patient acquisition and call content(36:04) The best tech for clinic reports(37:49) Convincing doctors to adopt new tools(41:02) Importance of localized patient acquisition(41:31) Moving off of slack for field based team(43:32) Automating Revenue Cycle Management (RCM)(50:44) Charting and patient care with AI (live demo)(55:05) Future of AI in healthcare(01:03:26) Kerem and Ayo’s team dynamics(01:05:38) Closing thoughts