Building Donor Trust in Uncertain Times (Pt. 2)

from Fit Fundraising · host Fit Fundraising

What does it take to lead fundraising and marketing at one of the most trusted ministries in the world? Donna Lucas, Chief Marketing Officer of Joni and Friends, joins the Fit Fundraising Podcast to share how her team inspires generosity through consistency, transparency, and a mission-centered message. From adapting to economic uncertainty to creating omnichannel campaigns that meet donors where they are, Donna offers practical, powerful insight for nonprofit leaders who want to build lasting trust—and lasting impact.

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This episode is 17 minutes long.

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This episode was published on July 29, 2025.

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