Building East Africa's Electric Delivery Network with Celeste Vogel

Celeste Vogel, CEO and cofounder of eWAKA Mobility, joins us for a conversation recorded live at eWAKA's headquarters in Nairobi, Kenya. Celeste shares the story behind eWAKA, a company at the intersection of transportation and logistics that deploys electric cargo bicycles and motorcycles across East Africa while connecting drivers to financing, delivery jobs, and a full maintenance ecosystem. The conversation traces eWAKA's origins to an unexpected challenge from Celeste's youngest son Noah, who pushed his mother to stop watching problems from a distance and start doing something about them. From working under a tree and operating out of a single shipping container to running a full assembly warehouse, Celeste reflects on what it takes to build a company from scratch in a new country, lead with clarity during rapid growth, and stay grounded through the inevitable hard seasons. It is a warm, energizing conversation about purpose, reinvention, and courage.