Building Elastic CRM Workflows That React to Real-Time Engagement

This story was originally published on HackerNoon at: https://hackernoon.com/building-elastic-crm-workflows-that-react-to-real-time-engagement. Automate email engagement with CRM-based database elasticity. Improve deliverability and conversions by adjusting sends based on real-time activity. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #email-marketing, #database-elasticity, #workflow-automation, #crm, #marketing-automation, #email-deliverability, #hubspot, #b2b-marketing, and more. This story was written by: @olgaukr. Learn more about this writer by checking @olgaukr's about page, and for more stories, please visit hackernoon.com. Elasticity means adjusting the size of your active audience in real time as contacts open, click, or remain inactive. Contacts who meet engagement criteria stay in the workflow; those who don’t are paused, delayed, or rerouted.