Building Empires, Breaking Rules, and Loving Life With Gary Cocola

Gary Cocola is the President and CEO of Cocola Broadcasting, a media company known for building and operating television stations throughout California and beyond, with a focus on both traditional linear broadcasting and innovative streaming platforms. Over his four-decade career, Gary started with a single station and grew his business to own as many as 28 TV stations, pioneering formats such as Christian television, home shopping, and Spanish-language programming, and transforming a $7,500 investment into multimillion-dollar media assets. In this episode… The life you've built can sometimes stop exciting you, and success can begin to feel more like a burden than a reward. Many people spend decades chasing achievement, only to realize too late that they've sacrificed joy along the way. How do you know when it's time to walk away and start over? Gary Cocola's answer is simple: choose joy, even if it means making a bold, uncomfortable change. As a seasoned media entrepreneur and broadcaster, he explains how recognizing his unhappiness — first in the produce business and later as a CEO — led him to pursue work that truly fulfilled him. Gary emphasizes the importance of self-awareness, building strong relationships, and having the courage to make a change when something no longer feels right. His story shows that success isn't just about financial gain; it's about waking up excited for your day and doing work that feels meaningful. In this episode of Defining Moments, Melanie Warner sits down with Gary Cocola, President and CEO of Cocola Broadcasting, to discuss reinventing success and choosing fulfillment over status. They explore recognizing unhappiness early, building relationships that drive success, and making bold life pivots — even later in life.