Building Employer Brands from the Inside Out

In this episode of Stopgap Talks, host Amanda McCarthy sits down with Grace French, Director and Head of Culture at Stand, to explore what it really takes to build an employer reputation that goes beyond the surface.Employer brand isn’t just a marketing exercise—it’s lived and experienced every day by the people inside your organisation. Grace shares her perspective on - What a “good” culture looks like and how to sustain it as businesses evolveHow to create genuine advocates who embody your values The risks of neglecting culture—and how brand reputation can be damaged if internal and external messages don’t align The role of purpose and values in attracting (and retaining) top marketing talent What hiring managers should be thinking about in 2025 and beyondWhether you’re leading a team, hiring talent, or building culture, this conversation is packed with insight for anyone looking to strengthen their employer brand from the inside out.Connect with our speakers:Grace French – Director & Head of Culture, Stand - LinkedIn | Website | Contact | Stand on LinkedInAmanda McCarthy – Consultant, Stopgap Recruitment | Connect on LinkedIn