Building evidence-guided products - Itamar Gilad (Google, Microsoft, IBM)

On this week's podcast episode, product veteran Itamar Gilad joins us on the podcast to provide insights on implementing evidence-guided principles into product management. He argues that as product managers, we must be driven by evidence to find product success. Featured Links: Follow Itamar on LinkedIn | Buy Itamar's new book 'Evidence-Guided: Creating High Impact Products in the Face of Uncertainty' | Free e-book downloads on Testing Product ideas, ICE Prioritisation, OKRs done right, and many other resources at Itamar's website | Sign-up for Itamar's 'High-Impact Product Management' newsletter | 'High-Integrity Commitments' feature at SVG | Itamar's previous episodes on The Product Experience podcast Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.