Building Faltrego: Mary on Purpose-Led Creative Agencies

What drives someone to leave a traditional career path and build an agency from scratch? In this compelling episode of Women in Agencies, Mary, founder and CEO of Faltrego, shares the deeply personal and professional journey that led her to create a women-led creative agency focused on person-centred storytelling for charities, healthcare, and purpose-driven brands.Key topics discussed:- Why Mary built Faltrego and what the agency name means to her- The value of niche positioning and how it drives growth- How Faltrego approaches person-centred storytelling and co-creation with lived-experience groups- Why representation in advertising needs more than on-screen diversity- The importance of flexibility, inclusivity, and transparency in agency culture todayWant more support? Join Women in Agencies – womeninagencies.co.uk Hosted on Acast. See acast.com/privacy for more information.