Building Fame Like a Founder: Creator Experiments, Climbing Cringe Mountain & CAT Labs with Cat Goetze

This week, I sat down with one of my favorite humans and one of the smartest creators on the internet — my friend Cat Goetze (@askcatgpt). We talked about what it really takes to turn creativity into a scalable business, how to stop waiting for permission, and why “climbing Cringe Mountain” might just be your next rite of passage as a creator. Cat shared her journey from Stanford to Silicon Valley to full-time creator and founder — and the wild story behind launching Physical Phones, her viral hardware startup turned creator-powered case study. She opened up about the tension between being “the talent” and “the boss,” the masculine/feminine energy dance of running a company while staying in flow, and how she’s redefining entrepreneurship through CAT Labs, her newest venture building products and creative experiments at the intersection of art and tech. We also got real about leadership, letting go of control, and how good-hearted people claiming the resource of fame is one of the most radical things we can do right now. This one’s equal parts business masterclass, creator therapy session, and cosmic pep talk for anyone who’s ready to create their own lane instead of waiting to be picked. Connect with us! Host: Whitney Uland → @whitneyuland Guest: Cat Goetze → @askcatgpt Learn more about your ad choices. Visit megaphone.fm/adchoices