Building Farmer Grade on Trust, Not Claims | Sawyer and Tork Whisler

About the Guests Sawyer Whisler is an Iowa hog farmer and the co-founder of Farmer Grade. He built an audience by sharing real day-to-day farm life through the @thislldofarm channel and later launched the Barn Talk podcast. His father, Tork Whisler, is part of the father-son dynamic behind the show and the long-term focus on trust and credibility. What can you expect to learn from this episode of Popular Pig? How Barn Talk grew from farm YouTube videos showing modern hog farming day to day. Why authenticity on camera matters when showing the good, bad, and frustrating moments. How the Barn Talk studio came together in a hayloft barn that had never been uncovered. Why avoiding sponsorships can protect credibility and help keep a weekly show sustainable. How Farmer Grade started when people asked to buy pork based on trust, not claims.