Building Fog Vodka with Bill, Kenny & Maxwell | Ep 140

What does it take to build a premium spirits brand from the ground up? In this episode, I sit down with Bill Kenny and Maxwell, the founders behind FOG Vodka, to talk about what really goes into building and scaling a product-based business in a competitive market. We talk about: • The vision behind FOG Vodka • Building a brand in the alcohol industry • Discipline, risk, and long-term thinking • What scaling actually looks like behind the scenes • The realities of building something premium This isn’t just about vodka. It’s about building a brand with intention, structure, and staying power. If you’re building a product-based business or thinking about scale, this conversation will give you real insight into what it takes. Learn more about Fog Vodka: Instagram | Website Connect with Cindy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Recommendations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠ ⁠Book your profit strategy call⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠ ⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠ |