Building FOUR 7-figure gyms

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with fitness entrepreneur, Matt Wilber (https://mattwilberofficial.com/), about how he scaled to 10 locations, including four that bring in over $1M each. Show notes: (1:42) Introducing Matt Wilber & his start in the gym business (10:21) Opening his first location and hiring his first coach (12:42) Scaling to four locations using challenges (15:22) The cost of opening multi-location (16:43) Packaging & pricing bootcamp classes (18:23) What Matt did to stand out from other gyms (25:54) Hiring key players to your business (34:24) Who is coaching the coaches? (39:30) Scaling to 10 locations at the worst time possible (46:00) Transitioning from a large to small group training model (50:36) Packaging, pricing, and marketing a new model (55:15) Matt's internal upselling process (56:43) The challenges of switching business models